Black Friday, White Monday, Cyber Monday, what else? There are plenty of marketing events in today's shopping scheme. In the name of honesty, these are all marketing. Whether we are not participating in these events or just some of them, it doesn't really make the change in the clothing industry, we are still working in one. What really matters, is what we do on the daily basis of our job and how.
There are plenty of marketing events in today's shopping scheme. In the name of honesty, these are all marketing.
Once we get used to something, it is really difficult to desist of the habit. This implies heavily on human behaviour and consumerism. Even if some of us would learn to change our consuming habits, there are millions of others following our traits before they get to this point. Therefore, it is very important to develop our current habits and offer better options instead of fully denying the action. Blaming others and creating an atmosphere of guilt only creates passiveness and bad feelings. This won't lead to new habits or innovations. We need to increase the positive atmosphere, create better options on our way and show the example for our followers to make the right decisions. The world is not changed with passiveness and blame, it is changed with good thoughts and innovations.
Blaming others and creating an atmosphere of guilt only creates passiveness and bad feelings. This won't lead to new habits or innovations.
As retailers, we should ask ourselves whether we have something to offer for this industry to make the change and what facts support our actions. We base our actions on facts supported by the latest studies and innovations. We use our expertise and experience in the fashion industry to offer better choices for our customers. We avoid creating nothing only on the top of our own beliefs, desires or current trends. As a customer, we hope you check the facts, be aligned with yourself, ask if you are not sure and listen to yourself. Even during discount sales, ask whether you really need it, is there more ethical options available and what is behind all that marketing.
We do our best to support our customers with more ethical choices in the sportswear industry. Offering ethically made new material innovations, durable and well-designed products, we create real value behind the word sustainability. We want to support ethical manufacturers, but also create some good among our customers. Sustainable clothing may get very pricey, therefore it is important to offer opportunities for all to test better quality.
We avoid creating nothing only on the top of our own beliefs, desires or current trends. Offering ethically made new material innovations, durable and well-designed products, we create real value behind the word sustainability.
We do Black Fridays and discount sales because everybody deserves to shop sustainable clothing. We believe discount sales are the opportunity for a wider group of customers to get to buy sustainable clothing with reasonable pricing. Many conscious shoppers wait for discount sales and use the opportunity to shop quality products for lifelong use. These shoppers don't shop often and choose their products wisely. Quality products shouldn't be exclusively for a small group of customers. We want to offer the opportunity to buy sustainable sportswear also for customers who normally wouldn't dare to spend that money to choose ethical choices.
On Black Friday we offer our whole selection with -30% discounts. Black Friday is now over. We still have some items on our sale, if you are looking for affordable sportswear.
Choose good, choose sustainable!